A contact page is a very important section of your store : it is the area where your visitors can interact with you. If we look at several websites, we see that a lot of contact pages are neglected, and this is a very bad mistake. In this post, you'll learn some practical applications to create an efficient contact page.

Be trustworthy

To encourage your users to contact you, you have to create a trustworthy environment. Remind them that you are here to listen to them, and that you'll answer all their questions. If you can't answer quickly, don't hesitate to tell them the reason why you cannot respond immediately.

You should also quickly remind who you are, and why not add a photo of you to humanize the relation between the users and your website.

Dont' forget to add something about privacy policy : as we all don't want to receive spam, or e-mails we don't expect, you have to tell us that our informations will be kept confidential.

Describe the reasons why we should contact you

Remind your users what the goals of your contact page are : to ask you a question about some products ?  ask about an order ? Or to give you some advices to improve your website ?
After a little time, make a synopsis of the main questions we ask you, write a FAQ (Frequently Asked Questions) and add a link to it in your page.

And if you see recurring questions several times, the maybe something on your website needs improving...

Give additionnal informations

Don't forget to add some useful informations on your contact page :
  • - The postal address of your firm
  • - Your phone number, and the hours we can contact you
  • - An additionnal e-mail address
  • - A fax number if you have one

And now... Answer !

At the start of your website, you should answer to each of the questions, the quicker the better. If you have the same questions in the same day, don't forget to use your blog to make a collective answer, it will take you less time than individual answers.

Some good examples of efficient Contact Pages